Meet Favoring Brave!

Tell us a little about yourself and your creative business.

I am Jill, an Iowa native, Tulsa transplant, and the face behind Favoring Brave and The Bookerie shops. I started making beaded jewelry to sell my local Farmer's Market at 14 and put myself through college doing that, always secretly bitter that I didn't make something more awesome. Not that beaded jewelry can't be awesome, but I longed to do something really original. So after college I moved to Tulsa, got a job, quit the job, and bought a spiral binding press to start making hardback books into journals. The jewelry followed shortly after, and now I make almost 200 different items out of the books and sell in my two Tulsa area storefronts -- one at 5th and Boston in Tulsa, and 12 E Dewey Ave in Sapulpa -- and online.

Why were you drawn to starting a creative business? 

When I graduated from college I was working a corporate job that crushed my soul. Sounds melodramatic, but I was seriously coming home crying most days because I was so miserable make phone calls and updating spreadsheets 8 hours a day. I stopped doing the other things I liked. My husband really helped me see that I didn’t have to do that. He gave me the freedom to walk away from it, and continuing my previous creative ventures made the most sense, although at the time it was just supposed to be a place holder until I found another job. Soon the placeholder took over my life, however, and the rest, as they say, is history!

Any special story as to how you created your business name?

Well when I walked away from my aforementioned corporate job, people thought I was insane. I was 21, just out of college, and yet I walked away from a great paycheck and really good benefits to cut up books like a psychotic preschooler. It seemed silly, even dangerous, but it was the right thing for me to do. It was the brave thing to do, and as the old saying goes, “fortune favors the brave.” 

What do YOU love most about your work?

I love finding the perfect words. I will spend half my day reading and when I find the perfect word for something, it's worth it. My policy is to NEVER EVER cheat and print a word out. I have to find it. And I love that.

Where do you find inspiration?

I am inspired by poetry and the way that poets say so much with so little, which is the primary inspiration behind my asymmetrical earrings that pair only two words to say something special. I am also inspired by typography itself and the beautiful way type informs the meaning we give to words.

What do you enjoy most about the holidays? 

What don’t I enjoy! I love the music, gift-buying, the hot chocolate and treats, stockings, either getting to dress up for parties or getting to wear enormous cozy sweaters, snow – it really is such a magical time of year!

What is your favorite holiday and why?

It’s probably cliché, but I do love Christmas the most. I get so bored with routine, and Christmas just shakes up your whole life for a month or more! How fun is that?!




Posted on December 2, 2014 .